I want make sure readers of this blog are aware of 2 good contributed papers from the 2009 SLA Annual Conference.
“Navigating through Turbulent Times: How the Corporate Special Library and Brand Communications Work Together to Forge a Path for the Future”, by Jill Heinze and Kimberly Kortash of the Affinion Loyalty Group,
“Reflecting the Corporate Strategy: MITRE Information Services Clusters”, by Jeanne Slater Trimble of the MITRE Corporation.
Jill (the Research Analyst) and Kimberly (Director of Brand Communications) collaborated on a presentation that describes the benefits of moving Jill’s office into the Marketing Department area, and how both have benefited from the closer working relationship that developed.
Jeanne, who is Lead Information Services Staff at MITRE, describes how MITRE’s embedded information analyst services are evolving in response to (alignment with!) the evolving, highly matrixed operational philosophy of the parent organization.
Both are well worth a read, and I look forward to more from both of these leading programs!