“Culture Eats Strategy for Lunch”

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I read this phrase in an article in yesterday’s Washington Post. (See citation below.) The article is about a U.S. company’s expansion into the Russian marketplace. Apparently the company has been very successful despite many challenges in doing business in Russia over the past decade or more. The article ends with the observation that “[c]ompanies bent on expanding abroad must be attuned to the culture of a country and enmeshed in its life to truly succeed. … ‘Culture eats strategy for lunch.'”

You may ask, what in the world does this have to do with embedded librarianship?

Here’s the thing: I still see librarians setting strategy in a vacuum. They get it that the library walls have come down, and that library services now need to reach outside the building, but they develop their plans without really taking into account — and becoming part of — the life and culture of their communities. They approach the community as outsiders from “the library”, rather than building their identity as members of that community. One of the advantages that effective embedded librarianship brings is engagement, so that the librarians really become “enmeshed” in their communities. So, take a fresh look at your strategy. Does it really make your library operation a part of the community you serve? If not, you may want to integrate embedded librarianship into it. Or, culture may eat it for lunch…

Reference: Fairchild, G. (2016, March 13) “Selling in Russia? ‘Culture Eats Strategy for Lunch.'” Washington Post, p. G2.

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